Large technology companies like Dell EMC can easily fall into a niche of losing an engaging voice over the need to please multiple audiences. Representing a data backup solution within the Dell EMC suite of products, blogs such as “Going the Distance for Data Protection” and “Three Ways to Always Show Your Customers The Love” received an average increase of 15% more page views than those that strictly included product-specific content.
Today’s marketing departments are required to do more with less resources; including staff to get the job done.
The Lab Collective is a scalable, flexible consultancy model that allows you to extend the bandwidth of your marketing team without the long-term commitment of a full-time employee.
Providing support for demand generation efforts, marketing technology implementation and maintenance, content development, and beyond, The Lab Collective is a premier partner to some of B2B technology’s brightest and most innovative companies.
Content that Starts Conversations
Content reigns king for connecting with today’s customers; both in the B2B and B2C environments. Audiences across all verticals seek content in a variety of mediums: blog, relevant white papers, videos and social media.
In looking to extend their reputable Austin brand to attract potential hires from beyond Texas, RigUp worked with The Lab Collective to define its tone of voice and personality on their refreshed Careers website. The Lab Collective was selected by creative partner The Label Collective and worked alongside human resources and marketing stakeholders at RigUp to bring this project to life.
Breaking the noise for youth athletes in social media was a key goal for emerging sports performance technology, Ballogy, to connect with their target audience. Through carefully curated posts across Facebook, Instagram, and Twitter, Ballogy’s followers increased more than 92% in a four week time period.
A fusion of vision and forward-thinking allows for new ideas to form and flourish resulting in elevating your brand, compelling your prospects and closing business.
Meet The LabLeslie Brockman OWNER & PRINCIPAL CONSULTANT
As owner and principal consultant of The Lab Collective, Leslie is the driving force behind creating dynamic marketing programs that generate demand and build brands for startups, as well as mature enterprise organizations.
Her marketing services include lead-generation campaigns, content development, public relations and branding, and her growing client list includes progressive companies such as ReachForce, Ballogy, The Regis Company and Personify.
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